DRAFT as of September 18th
Here’s our PodCamp speakers and sessions registered for Podcamp Philly listed in no particular order:
Alan Chaess / Podcasting on the cheap (knowing your resources) : In today’s world of podcasting, there’s such an abundant of professional tools and content coming out. But podcasting video or audio doesn’t have to cost that much. This session will cover what inexpensive and free tools are available, how you can utilize them and get started today!
Alan Chaess / How to use Audacity : When it comes to podcasting, there are some amazing open source tools available. Audacity is an excellent example of a free audio editor. We will take you through the basic parts of this application and demonstrate how you can use it right away.
Paul Rj Muller / Web Graphics & Logo Design Basics Workshop : A short presentation on best practices for general graphic design topics for blogs and podcasts. We will cover logo creation, picking colors and layout.
Adam Donkus / Social Media Optimization – Enhancing SEO : I would like to present on optimization of Social Media profiles pages such as Twitter, Digg, StumbleUpon, etc. and discuss how this can enhance the SEO campaign. I would also like to discuss how to create a buzz, conversation marketing and ideas for link bait within the social communities.
Mel Taylor / Online Revenue Strategy : The growth of hyper-local blogs and other specialty sites is explosive. While traffic to these independent efforts are trending up, solid business models and sustainable profits remain elusive. This session is focused on online revenue best practices, and realistic instruction on how to profit from your digital efforts.
JC Lamkin / Project Management & Podcasting : Sure, having an arsenal of tech tools is fine….if you really need them AND know how to use them. However, it you don’t know how to use them, you could waste months, lose clients and completely miss your financial targets. Technology is supposed to make your life easier. Spending half your work day updating your Facebook status, then your blog, then your twitter account, sending eNewsletters, etc. does NOT make your life easier. This no nonsense 5GRTech Approach to New Media programme is tailored for the business person who does not have time to waste. If you need help connecting the new media dots, this step-by-step program is for you. We will unravel the web in a clear, easy to understand format. This project management approach to podcasting will help you marry your tech goals to your business goals.
Lynette Young / Bootcamp Express – Your Social Media Plan in 60 Minutes or Less : Do you have a blog, Twitter, Facebook, or a podcast but not sure exactly what to say? Do you want to use social media to connect with customers (or potential customers) but haven’t had much luck? YOU NEED A PLAN! This bootcamp workshop will give you the right questions to ask yourself & personalized marching orders to get your head in the game and get productive information back from your social network efforts. This workshop is fast paced (bring coffee!), a notepad, and a great attitude! GET ANSWERS! (Of course we give the questions – YOU are the one that knows your needs best!) We will cover such topics as:
- What do I need to get back out of my Social Media efforts?
- Where should I focus my very limited time to get the best results?
- How can I analyze my business and extract the best types of information I should be putting forward in my Social Media efforts?
- What type of platform would my message best be heard on?
Rob Usdin / What Podcasting and Radio can learn from each other : What strengths does radio have that podcasters can learn to use? – What strengths do podcasts have that radio personnel can learn to use? They both have the same goal – creating a connection with listeners – where can we bring these things together? How is audio content in general used and what are good practices for podcasters and radio personnel?
Heather Foster / Internet Advertising: Beyond search and social media : Often times when people think of internet advertising, they think of search or social media. But there is a world of other opportunities out there! I will review what some of these other options are, and will primarily focus on banner ads, online video, and mobile marketing opportunities. I will give an overview of how online advertising of all sorts work together, and have case studies available for review.
Steve Cherubino / Jumpstarting Your Podcast – Going From Nothing to a Raging Success : Methods used to take a podcast from nothing to a raging sucess. How to get a show off the ground, maintain it, and expand it into the future. How to retain and get more listeners/watchers. How I personally took my podcast to the next level, and all the tools one needs to do the same thing.
Matt Peters / How Mobile Is Your Social? : In an increasingly mobile world, how is your social strategy adapting to the influx of personal consumer access? As the majority of the planet begins to own a personal mobile device, and social tools evolve to meet this demand, how will your brand’s social campaigns compare to those of your competitors? From global brands to startups, mobile social strategies will soon affect every bottom line. Find out how these strategies are beginning to be utilized today and what is likely to happen tomorrow.
Scot J. Wittman / Educators: tools, triumphs and tips : I was inspired by discussions that broke out during pcb4 in regards to classroom, curriculum, technology, pedagogy, etc. When I went to my first podcamp (Brooklyn, last year) I was surprised I was seemingly the only educator; I think there are more of us out there, and I’ll bet we ALL would be excited to meet in a focused collection. I recently attended a Google workshop and would like to bring what I learned to the fold (very exciting stuff!), and add some of what I presented at last year’s AIMS conference and other personal success stories. However, in podcamp flavor, I am looking to highlight and spark discussion rather than bombard with a 44 minute power point.
Jessica Doban / Don’t read how to books, Just learn the don’ts : I can tell you all day long how to run your website and have you get no where, or tell you in a half hour what not to do so you save months. With two years in .com start-up experience I’ve found the ins and outs of correct business presentation and the worst ways to treat your employees. In a short session, I can give the warning signs of poor management and the exact items to honestly help a .com grow.
Linda Cao / How to Cure Social Media Anxiety? : Are you excited, yet overwhelmed by social media buzz? How to abstract business insights by filtering out social media noises? This seminar introduces social media monitoring, analytics & optimization tools, and teaches how to plan your social media activities into batch mode, so that you can ease up your social media anxiety and get timely social media intelligence to make smarter and faster business decisions. Social Media, Social Media Tools, Business, Marketing & PR, How to
Adam Sherk / Social Media Strategies for Content Sites : Using real examples, this session will provide insight into what major publishers are doing to develop and implement social media strategies that increase brand and content awareness, foster direct engagement with audiences, drive traffic and support other marketing efforts. Specific tactics include on-site social media optimization, developing official brand pages/profiles, using brand ambassadors for active participation, fostering direct participation by the editorial staff, encouraging appropriate employee participation and engaging reader and topical evangelists.
Bill Morgan / The New Blog — The Trials and Errors : I created a new blog to help people with their careers; the job swami, using the free Blogger Tool. In this session I’d like to discuss such topics as:
- Choosing which blogging tool to use (Blogger, WordPress, TypePad, and others)
- Choosing the right name and metatags important to drive people to the site
- Free Google and Blog tools out there to let you know how to drive business to your site
- To Monetize (make money) or not from your site. Does it take away from the original intent?
- Anything else people want to know.
Jonny Goldstein / Memory Matters: Making Memorable Media : Is your text, audio, or video media unforgettable? Jonny Goldstein will go over human memory principles. Then he will lead a discussion about ways to make your media stick. Content Creation Strategies
Joseph Kim, MD, MPH / The future of social media and healthcare professionals : I’ll be discussing the latest trends in social media as they pertain to the healthcare environment. How are physicians interacting with patients? How are healthcare professionals communicating with one another? How do blogs, Twitter, social networks, and other forms of social media play a role? I’ll describe some of the ways that these tools are being used in the world of healthcare education.
Valeria Maltoni / Content, outposts and subscriptions : When it comes to social media and networks, these are the three building blocks. Learn how to write and produce valuable content, get noticed through outposts, and build a community through subscriptions.
Ben Ilfeld / A New Model for News Media : I run a hyper-local online newspaper (The Sacramento Press ). From the beginning we promised to never print an issue. That forced us to rethink news for online only distribution. We built a platform. Now that we are in business we use social platforms of all kinds to engage our community (Twitter, Facebook, neighborhood meetings). That forces us to rethink who we are as an organization. How do you find an identity and a focus as you leverage the power of new platforms alongside your own? Media companies once defined themselves by their location, reach, and platform (media). In order to be the best source of news and information for Sacramento we had to stretch beyond our own platform. The definition of reach is blurry because we care more about conversations than pageviews. And our revenue model is beginning to look like our overall operation with a value on engagement rather than impressions. All this has people around the office wondering if we are an online newspaper, a social media platform, or a marketing services provider. I wonder too. If I had the chance I would love to engage the best and brightest on this subject. I have my own tentative answers, but I would love to hear what everyone else has to say.
Jesse Middleton / Tech to Truffles : I’d like to speak about how we’ve taken an industry (the restaurant and bar world) and built a fun company, event and product using all the social networks we could get our hands on. We haven’t paid for any advertising but people are flocking to try out an Open or Pro ChefAMe event — both behind the kitchen doors and in the dining room. Social Media, Social Media Tools, Marketing & PR, Food.
Don Lafferty / Web 2.0 Strategies and Tactics for Authors and Publishers : I’ll demonstrate how anybody with basic computer skills can create their own professional social media platform, what they should include, and how to build a social media strategy that serves their needs without sucking away valuable writing time. I’ll talk about the value and cover basic uses of tools like Twitter, Facebook, MySpace, blogs and the bookshelf networks like Goodreads, LibraryThing and Shelfari.
- Listening: Social Media is about much more than simply messaging, it’s about listening. I’ll show how to set up a best-in-class, automated listening post using free, web-based tools that’ll help writers find their readers, identify relevant media contacts, develop opportunities for speaking engagements, teaching opportunities and future writing projects. I’ll include the use of monitoring tools like Google Reader, Google Alerts, and Twitter – all free.
- Engagement: I’ll talk about the etiquette of social media and point out the pitfalls that can lead to being labeled a spammer. I’ll demonstrate successful examples of social media engagement, and methodologies for growing your communities and pitching for writing work via social media tools.
