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LinkedIn Profile Optimization

September 20, 2010 By Leave a Comment

Speaker(s) : Donna Serdula
Date : Sunday October 3, 2010, 10am
Room : Tuttleman : 400AB
Track : Social Media
Level : Intermediate: Significant knowledge and use of blogging, podcasting and related platforms

How to optimize your LinkedIn profile to get noticed, find business, and get hired. Learn how to create a LinkedIn profile that is search engine optimized and sells yourself! We will talk about crafting a compelling headline, interesting summary with a clear call to action, keyword-enhanced specialities, and we will also discuss how to embed your blog, twitter account and add video to your profile.

Filed Under: Sessions 2010, Social Media

Web Graphics Workshop

September 20, 2010 By Leave a Comment

Speaker(s) : Paul Muller
Date : Saturday October 2, 2010, 11am
Room : Tuttleman : 400AB
Track : Technical
Level : Newbie : No Experience Required

A presentation about the basics of designing and picking graphics for websites. Covering Logos, Headers, and graphic elements. Followed by a hands on workshop. People can either volunteer their website or problems for discussion, or we can break into teams and create and brainstorm logos and graphic content.

Filed Under: Blogging, Podcasting, Sessions 2010, Social Media

Mastering the Dynamics of Social Business

September 20, 2010 By Leave a Comment

Speaker(s) : Chuck Hall
Date : Sunday October 3, 2010, 10am
Room : Tuttleman : 407AB
Track : Social Media, Business
Level : Beginner: Basic Knowledge of New Media and Limited Experience

Every business exists to create customers. Innovation and marketing are well understood as the primary drivers of business, thanks to the work of Peter Drucker. Changes in society and the workforce are disrupting business as usual. How do business leaders successfully navigate these turbulent times?

The interdisciplinary field of organizational dynamics offers valuable insights and practical solutions for mastering complex forces that can move businesses forward or destroy them. In this lively session we’ll explore the current state of business and social media, and then and establish a framework for the future.

Filed Under: Business, Sessions 2010

The Roadmap from Podcast to Established Media Outlet

September 20, 2010 By Leave a Comment

Speaker(s) : Shadeed Eleazer
Date : Sunday October 3, 2010, 11am
Room : Tuttleman : 407AB
Track : Podcasting
Level : Intermediate+: Regular New Media Use; Won’t cringe at terms like HTML, RSS or CSS

In this session entitled The Roadmap from Podcast to Established Media Outlet, attendees will leave with an understanding of the following concepts:

  • Implementing the age-old tactics of old/traditional media to ensure professional quality for all broadcasts
  • Building Community Presence: Proven offline strategies to establish your podcast as a major player in your city
  • Smaller is Better: How your podcast can compete with the big-time radio stations in your city
  • Strategies for establishing your podcast’s on-air personalities into local celebrities
  • Discuss multiple proven strategies to build sponsorship and advertising revenue for your podcast
  • The Art of the Interview: How to use interviews to develop social proof, revenue, and respect for your podcast
  • Q&A session
Filed Under: Podcasting, Sessions 2010

Understanding Audacity

September 20, 2010 By Leave a Comment

Speaker(s) : Alan Chaess
Date : Sunday October 3, 2010, 10am
Room : Tuttleman : 403 AB
Track : Technical, Podcasting
Level : Beginner: Basic Knowledge of New Media and Limited Experience

Have you played with the open source audio editor Audacity or confused in general how to fix audio problems with the editing software you use today? Well, then you’ll want to attend this session, as we’ll discuss advance tips and tricks for recording live and editing in post.

Filed Under: Podcasting, Sessions 2010

Building Bridges: How to Use Social Media to Kickstart Your Career!

September 20, 2010 By Leave a Comment

Speaker(s) : Harrison Kratz
Date : Sunday October 3, 2010, 1pm
Room : Tuttleman : 401AB
Track : Social Media, Business
Level : Beginner: Basic Knowledge of New Media and Limited Experience

The session will discuss how social networking and utilizing social media can lead to new opportunities, education, and growth.  Since I have started a PR firm (Kratz PR & Management) that has been fueled by my use and understanding of social media,  I will provide personal experience and other specific examples to show how social media can make a difference for anyone looking to kick start their career.
I will inform them of chats they can participate in, Tweeters to follow, and other tips on how to use Twitter, Facebook, blogging, and Linkedin to their professional advantage.

Session attendees and participants will walk away with information that will assist them in finding job opportunities, grow a larger network, or follow the entrepreneurial bug.  Most importantly, they will discover what building bridges through social media can do for their future and careers.

** Session will be geared towards students and recent graduates. **

Filed Under: Sessions 2010, Social Media

Knowing the Newsumer: Consumer Decision Making In A Digital World

September 20, 2010 By 1 Comment

Knowing the Newsumer: Consumer Decision Making In A Digital World
Speaker(s) : Ben Grossman
Room : Tuttleman : 407AB
Track : Social Media, Business
Level : Intermediate: Significant knowledge and use of blogging, podcasting and related platforms

How can businesses and marketers reach consumers at the times that influence their decisions the most?  We all know that the proliferation of digital and social media has been a game changer for the way we communicate with each other, but how can businesses leverage an understanding of the way consumers are making the decisions to bring in the bucks?
Join this discussion to gain a fundamental understanding of how digital and social media is impacting business and marketing strategy along with some examples of brands doing it right and reaping real results.

Filed Under: Business, Sessions 2010, Social Media

Podcast Promo Workshop

September 20, 2010 By Leave a Comment

Speaker(s) : Alan Chaess
Date : Saturday October 2, 2010, 3pm
Room : Tuttleman : 401 AB
Track : Podcasting
Level : Newbie : No Experience Required

Once you have you show, what’s the best way to promote it? With so many podcasts out there, how can you stand out? Attend this workshop and we’ll help you make a promo for your show. In fact, attendees will even help produce it. Come for the fun, and experience of this session.

Filed Under: Podcasting, Sessions 2010

Kidcasting : Using Podcasting as an Educational Tool

September 20, 2010 By Leave a Comment

Speaker(s) : Todd Matte
Date : Sunday October 3, 2010, 3pm
Room : Tuttleman : 401AB
Track : Podcasting
Level : Newbie : No Experience Required

Kidcasting is a basic podcasting session that will help you integrate new media in your home our classroom by having your young ones document their experience though podcasting. Learn some production elements as well as fun ways to modify old school writing assignments into multi media project based learning.

Filed Under: Podcasting, Sessions 2010

Four Ways to Measure the ROI of your Social Media Efforts

September 20, 2010 By 1 Comment

Speaker(s) : Matt Peters
Date : Saturday October 2, 2010, 11am
Room : Tuttleman : 403AB
Track : Social Media Level : Beginner: Basic Knowledge of New Media and Limited Experience

Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success and positive ROI from your investment. The tools and platforms are changing fast, but this session will cover some of the best ways to measure the direct effect social media has on your business.

Filed Under: Sessions 2010, Social Media
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