Speaker(s) : Chuck Hall
Date : Sunday October 3, 2010, 10am
Room : Tuttleman : 407AB
Track : Social Media, Business
Level : Beginner: Basic Knowledge of New Media and Limited Experience

Every business exists to create customers. Innovation and marketing are well understood as the primary drivers of business, thanks to the work of Peter Drucker. Changes in society and the workforce are disrupting business as usual. How do business leaders successfully navigate these turbulent times?

The interdisciplinary field of organizational dynamics offers valuable insights and practical solutions for mastering complex forces that can move businesses forward or destroy them. In this lively session we’ll explore the current state of business and social media, and then and establish a framework for the future.

Speaker(s) : Tom Schuyler
Date : Saturday October 2, 2010, 11am
Room : Tuttleman : 407AB
Track : Social Media
Level : Intermediate+: Regular New Media Use; Won’t cringe at terms like HTML, RSS or CSS

From epic wins to major fails, this presentation looks at the coolest and lamest brands on the Internet. Attendees will learn how brand personalities blossom (or founder) in the digital age and what it means for the bottom line.

Speaker(s) : Dave Young
Date : Saturday October 2, 2010, 10am
Room : Tuttleman : 407AB
Track : Business
Level : Intermediate: Significant knowledge and use of blogging, podcasting and related platforms

As Social Networking changes how people connect with each other, how can companies and other organizations benefit from this “new” way of communicating? What lessons have we learned from personal social networking and how can we apply them to our working lives? What compelling reasons are there for a company to embrace social networking internally – not just to communicate with their customers but with their employees? How can social networking help companies be more competitive, operate more efficiently, and provide a better understanding of how their company truly works. Come to this session and find out why Forrester Research is calling Social Networking “The Biggest Enterprise 2.0 Priority by 2013.”

Speaker(s) : Beth Harte
Date : Saturday October 2, 2010, 2pm
Room : Tuttleman : 407AB
Track : Social Media, Business
Level : Advanced: Technical proficiency with new media tools

In this session, we will discuss what it means to be customer-centric from a business and marketing perspective and how social media (the concept and the tools) can be used effectively to help organizations put customers first. Being customer-centric ultimately helps drive revenues and market leadership. But more importantly, it creates customer advocates who will stick with you through good and bad times. Join in the discussion to learn more and share your experiences!