Speaker(s) : Donna Serdula
Date : Sunday October 3, 2010, 10am
Room : Tuttleman : 400AB
Track : Social Media
Level : Intermediate: Significant knowledge and use of blogging, podcasting and related platforms

How to optimize your LinkedIn profile to get noticed, find business, and get hired. Learn how to create a LinkedIn profile that is search engine optimized and sells yourself! We will talk about crafting a compelling headline, interesting summary with a clear call to action, keyword-enhanced specialities, and we will also discuss how to embed your blog, twitter account and add video to your profile.

Speaker(s) : Harrison Kratz
Date : Sunday October 3, 2010, 1pm
Room : Tuttleman : 401AB
Track : Social Media, Business
Level : Beginner: Basic Knowledge of New Media and Limited Experience

The session will discuss how social networking and utilizing social media can lead to new opportunities, education, and growth.  Since I have started a PR firm (Kratz PR & Management) that has been fueled by my use and understanding of social media,  I will provide personal experience and other specific examples to show how social media can make a difference for anyone looking to kick start their career.
I will inform them of chats they can participate in, Tweeters to follow, and other tips on how to use Twitter, Facebook, blogging, and Linkedin to their professional advantage.

Session attendees and participants will walk away with information that will assist them in finding job opportunities, grow a larger network, or follow the entrepreneurial bug.  Most importantly, they will discover what building bridges through social media can do for their future and careers.

** Session will be geared towards students and recent graduates. **

Speaker(s) : Matt Peters
Date : Saturday October 2, 2010, 11am
Room : Tuttleman : 403AB
Track : Social Media Level : Beginner: Basic Knowledge of New Media and Limited Experience

Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success and positive ROI from your investment. The tools and platforms are changing fast, but this session will cover some of the best ways to measure the direct effect social media has on your business.

Mobile Marketing for Your Business
Speaker(s) : Dwight Miller
Room : Tuttleman : 407AB
Track : Social Media, Business
Level : Beginner: Basic Knowledge of New Media and Limited Experience

Using mobile marketing, SMS, mobile search and social media to grow profits.

Speaker(s) : Peter Osborne
Date : Sunday October 3, 2010, 2pm
Room : Tuttleman : 401AB
Track : Social Media
Level : Beginner: Basic Knowledge of New Media and Limited Experience

An increasing number of people over 40 are finding their way to social media because of a layoff or a decision to open their own business. Diving in without a strategy can be frustrating and inefficient. But having a strategy can eliminate one reason that someone might hire a “younger” candidate. This session will offer tips and advice for thinking through your approach to becoming more visible on Google and LinkedIn, driving traffic to your website or blog (what, you don’t have those yet?), or making friends (and finding clients) on Twitter.

Speaker(s) : Traci Browne
Date : Saturday October 2, 2010, 1pm
Room: Tuttleman : 401AB
Track : Social Media, Business
Level : Intermediate: Significant knowledge and use of blogging, podcasting and related platforms

Business is changing faster than we can say “”beyond our borders”" yet the B2B and Association events industry still does things the same way it’s been doing them for decades.

This session will focus on creating a strategy using social media and virtual components to engage, not just your “”on-site attendees”" but potential attendees all over the world. Engage is the key word. Engage your audience for months leading up to the event, during the event, and months after by creating a community. Learn how to create a hybrid event where your virutal audience actively participates with on-site attendees. The type of event that will make this year’s virtual audience move mountains to attend, in person, your next live event.

Speaker(s) : Maya Paveza
Date : Sunday October 3, 2010, 11am
Room : Tuttleman : 400AB
Track : Social Media
Level : Intermediate: Significant knowledge and use of blogging, podcasting and related platforms

We can take this anywhere the audience needs. Community and network building, connecting and expansion, and understanding the dynamics of Twitter and how to effectively tweet. *It isn’t random, it is strategic.* Pro’s and Con’s of scheduled tweeting, applications for automation, understanding exposure and the ReTweet. Effective tweet composition & more!