Speaker : Ben Grossman
Date : Saturday October 1, 2011 — 1pm
Room : Tuttleman 407 A/B
Track : Internet Marketing (SEO, SMO, affiliate, etc.)
With the proliferation of digital media came the rise of the digital divide: the gap between those who access technology frequently and intensely and those who don’t or can’t. But what role, if any, does the digital divide play when it comes to multicultural marketing? Would you be surprised if socio-economically challenged groups led smartphone adoption? How should marketers navigate the increasingly diverse, digital world where minorities might make up the majority of users of new technologies? This session will be a crash course in understanding the multicultural market and how to leverage digital media to reach it.