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Links as Language – How to Write in Three Dimensions

September 27, 2011 By Leave a Comment

Speaker : David Dylan Thomas

Date : Saturday October 1, 2011 — 11am

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required,  Beginner: Basic knowledge and limited practical experience

They’re the most basic technology on the web, but we underestimate just how much links are changing the way we read and write. Links give writers a way to play with reader expectations and give readers a way to turn the act of reading into a form of gameplay. We’ll discuss how links actually create meaning, how to use them as an artful writing tool, and how all of this is changing the very nature of knowledge in the 21st century. You can read excerpts from this talk at http://www.daviddylanthomas.com/category/links-as-language/.

This session will answer…

  1. How can you use links to make your writing more engaging?
  2. How are links turning the web into a text-based gamespace?
  3. What are the best/worst practices for using hyperlinks?
  4. What new technologies threaten the future of hyperlinks?
  5. How are links enabling a fundamental shift in how we define knowledge?

Level: Newbie/Beginner

Track: Social (Blogging)

Filed Under: Sessions 2011, Social Tagged With: ,

Google+ Live Hangout

September 23, 2011 By Leave a Comment

Speaker :  Lynette Young

Date : Sunday October 2, 2011 — 11am

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

We are going to host a live Google+ Hangout with the rest of the world! This session will show you hands-on:

  • A 10 person video chat in Google+
  • Hardware requirements for optimal Hangout experience
  • How to create, share, and collaborate with Google Docs inside a Hangout
  • Screenshare
  • Tips for both personal and professional / business use covered!
Filed Under: Sessions 2011, Social Tagged With: , , ,

Google+ For People & Professionals

September 23, 2011 By Leave a Comment

Speaker :  Lynette Young

Date : Sunday October 2, 2011 — 10am

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

With Google+ becoming a major social networking platform within weeks of its ‘field release’, there is no longer any question that the social web is here to stay. No one knows exactly which direction it is heading, but by getting in and getting comfortable now you will have an advantage for when the floodgates open!

The Google+ for People & Professional session will provide tips and tricks that you can use to make the most of Google+ features such as Profiles, Hangouts, Circles and Sparks. The Google+ for People & Professional will primarily focus on content generation, social media strategy and tactics, and show ways you can interact with others and provide value without alienating your followers.

Filed Under: Sessions 2011, Social Tagged With: , , , , ,

Content Strategies for Twitter and Facebook

September 23, 2011 By Leave a Comment

Speaker : Mayra Ruiz-McPherson (NOT CONFIRMED)

Date : Saturday October 1, 2011 — 2pm

Room : Tuttleman 407 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Intermediate: Significant knowledge

Do you manage client Facebook pages or Twitter feeds? Or do you oversee content curation and sharing on social media on behalf of your employer? For those who tend to stare at their Facebook feed or Twitter account and not know what to share or how often to share, etc. then this session is just for you! The instructor will outline how to best identify a “content sharing strategy” to augment (any) existing communications taking place. The goal of the session will be to provide attendees with new resources, ideas and tips on how to create and re-purpose content for consistent sharing on Twitter and Facebook in support of marketing, PR and overall outbound communications for business.

Filed Under: Sessions 2011, Social Tagged With:

The Impact of KLOUT on Businesses and Brands

September 23, 2011 By Leave a Comment

Speaker : Shadeed Eleaser

Date : Saturday October 1, 2011 — 10am

Room : Tuttleman 407 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

KLOUT.com has positioned itself to be the standard that all businesses, brands, and tastemakers will be judged by in terms of factoring online relevance. In this Podcamp Philly session the following will be discussed:

  • Explain what Klout is, its importance today and foreshadow its future growth
  • Discuss recent events that illustrate Klout’s rapidly growing impact
  • Describe some ways that tastemakers are leveraging Klout’s Perks Program.
  • Describe Klout Topics Pages and its future usage
  • Deliver a few bold predictions on Klout’s future influence
  • Provide best practices for setting up and maintaining a healthy Klout score

Filed Under: Sessions 2011, Social Tagged With: , , ,

Social Media Imagination

September 23, 2011 By Leave a Comment

Speaker : Annie Heckenberger

Date : Sunday October 2, 2011 — 11am

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

So much of what we hear about in the social media space is about the tools. What about imagination? What are some creative ways to rethink social media and integrate them into creative? In this session we’ll look at some examples of that and do some mind flexing to bend our imagination around social media.

Filed Under: Sessions 2011, Social Tagged With: ,

Social Media for Authors and Publishers

September 23, 2011 By 1 Comment

Speaker : Don Lafferty (NOT CONFIRMED)

Date : Saturday October 1, 2011 — 1pm

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Beginner: Basic knowledge and limited practical experience

Whether you’re an aspiring author or a New York Times bestseller, having a social Internet presence comes with the territory.

Join me for a blistering 45 minute session where I’ll tell you:

  • Where you need to be.
  • How to find your readers.
  • How to engage appropriately.
  • How to sell more books.
Filed Under: Sessions 2011, Social Tagged With: , , ,

The Overlooked Overlaps: Lessons Shared Between Bloggers and Marketers

September 23, 2011 By Leave a Comment

Speaker : Christopher Stemborowski (NOT CONFIRMED)

Date : Saturday October 1, 2011 — 10am

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

This session will be a chance to explore what best practices and tips from the blogger community can impact brands and how they market themselves through social media. We will also examine tactics and strategies from the marketing community that bloggers can benefit from. While these two communities have many shared lessons already, some key opportunities to learn from each other are going unrealized. This session will highlight these areas. Perspectives and case studies from the blogging and marketing communities will feature in this session, which serve as an opportunity to chronicle and share important overlaps that may be going overlooked.

Filed Under: Sessions 2011, Social Tagged With: , , ,

The Social Web – Making Your Site Work For You

September 23, 2011 By Leave a Comment

Speaker : Jessica Kupferman

Date : Saturday October 1, 2011 — 10am

Room : Tuttleman 401 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required

You’ve got Facebook, Twitter, LinkedIN, Google +, a blog and a website. But are they all speaking the same language? Are they all branded with the same look? Are they all working FOR you instead of against you? Learn why your website should be your “home base” where all of your digital marketing should lead – and how to grow your fans, your mailing list, and therefore, your bank account!

Filed Under: Sessions 2011, Social Tagged With:

Bootstrapping 101 – Using Social Media To Innovatively Optimize Your Bottom Line

September 23, 2011 By Leave a Comment

Speaker : Dasanj Aberdeen

Date : Saturday October 1, 2011 — 11am

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required

Whether you’re just launching or looking to reinvent your approach, by the end of this course you will understand what bootstrapping is and how it can be used with social media to innovatively optimize your venture’s bottom line. You’ll learn how bootstrapping maximizes available resources by helping you generate cash flow, save and eliminate unnecessary expenses. You’ll also learn about the various social media tools and resources that compliment a bootstrapping approach along with processes and proven action steps to implement a bootstrapping strategy. In achieving this objective, you will be able to:

  • Understand Bootstrapping and creative approaches to minimizing costs
  • Evaluate your venture from a big picture perspective and the need for bootstrapping
  • Identify and leverage low-cost social media tools for bootstrapping
  • Develop a plan and strategy for your bootstrapping approach
  • Reference a list of tips and action steps to successfully bootstrap with social media

This course is taught my Dasanj Aberdeen, founder of TheAfter5Edge blog, who uses left-brain logic and right-brain imagination as a businesswoman and artist to synthesize business, accounting, art and creativity into innovation. She founded TheAfter5Edge blog as a platform for encouraging others to leverage their entrepreneurial spirit to achieve competitive edge in business and life. She is a graduate of the Wharton School at the University of Pennsylvania. You can learn more about Dasanj and TheAfter5Edge at www.TheAfter5Edge.com

Filed Under: Sessions 2011, Social Tagged With:
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