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Getting in the LinkedIn Loop: Leveraging LinkedIn for the Masses

September 23, 2011 By Leave a Comment

Speaker : Donna Serdula

Date : Saturday October 1, 2011 — 3pm

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required

LinkedIn is the world’s largest professional network with over 120 million members. LinkedIn offers a unique opportunity to brand yourself as a polished professional and provides you with unending opportunities for networking. Learn the ins and outs of LinkedIn and create your very own LinkedIn strategy!

Filed Under: Sessions 2011, Social Tagged With: ,

LinkedIn Profile Optimization

September 23, 2011 By 1 Comment

Speaker : Donna Serdula

Date : Saturday October 1, 2011 — 2pm

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required

How to optimize your LinkedIn profile to get noticed, find business, and get hired. Learn how to create a LinkedIn profile that is search engine optimized and sells yourself!  We will talk about crafting a compelling headline, interesting summary with a clear call to action, keyword-enhanced specialties, and we will also discuss how to embed your blog, twitter account and add video to your profile.

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Working with Wikipedia: How to Edit & Engage within the Encyclopedia Community

September 23, 2011 By Leave a Comment

Speaker : Ron Sansone

Date : Sunday October 2, 2011 — 1pm

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Intermediate: Significant knowledge

Are you sick of having your Wikipedia edits rejected? Want to get your content on one of the mosty viewed websites in the world but don’t know how? Then this session will set you straight on how to work with the world’s most popular social encyclopedia.

Wikipedia remains a premium online content outlet, but it’s complex culture makes it impenetrable to most marketers. This presentation explains how to get edits and articles to “stick” on Wikipedia through engaging the editorial community. As a highly valuable asset for both Search and traffic, understanding the landscape of this social content repository enables passive marketing possibilities that help shape user opinion favorably.

Presented by Razorfish’s Senior Search Copywriter & Social Media Strategist Ron Sansone, this session will provide details on how to develop the message you wish to convey in an encyclopedia fashion, how to engage the user base to get it to stick and how to build a strong reputation among the community.

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Art of Blogging: Developing a Unique Voice

September 23, 2011 By Leave a Comment

Speaker : Fajr Muhammad

Date : Sunday October 2, 2011 — 2pm

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie: NO experience required & Beginner: Basic Knowledge of New Media and Limited Experience

In a blogosphere of over 100 million blogs, it’s pretty hard to stand out. While you are simply one blog in a pool of many, having a unique and distinct voice will set you apart, no matter what your niche is. Learn the art of blogging and the one factor you need to succeed in the blogging world. See blogging case studies and get great tips on honing your blogging voice and putting it to use.

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A Live Twitter Chat & How Chats Can Help Your Biz

September 23, 2011 By Leave a Comment

Speaker : Cathy Larkin

Date : Sunday October 2, 2011 — 11am

Room : Tuttleman 401 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

Instead of JUST TALKING about what Twitter Chats are, and how they can be a small business secret weapon, I’ll run a LIVE ONLINE Twitter chat from my session. I’ll invite chat hosts and participants to tell us why they participate, and how it helps their businesses. Have you seen Chat #hashtags crossing your Twitter timeline, but wondered how they work? I’ll start by sharing tips on participating effectively in chats and how to find them, THEN we’ll jump into “#ChatHelp” LIVE. I’ve participated in well over 250 Twitter chats (since 2007) and co-hosted #SmallBizChat for two years.

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Twitter 101 Tips, Tricks & the Basics

September 23, 2011 By Leave a Comment

Speaker : Cathy Larkin

Date : Sunday October 2, 2011 — 10am

Room : Tuttleman 401 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

This is a session to help individuals and small business owners and bloggers get started using Twitter. I use Twitter’s web application – just like most first-time twitter users do too, but I’ve been using it since 2007 AND I break geek speak into plain English. I’ll show you the basics of setting up an account, who and how to follow people, and what to tweet about. Plus show you tips for using lists, making a strong bio that attracts the right followers, and answer your questions.

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WordPress: Customizing Your Menus and Navigation

September 23, 2011 By 1 Comment

Speaker : Reed Gustow

Date : Saturday October 1, 2011 — 3pm

Room : Tuttleman 401 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

Want a different menu to appear on certain pages but have no idea how to make that happen? How does WordPress know which menu to put on which page? Can I have a different header or footer on certain pages? Using the WordPress TwentyTen theme, I’ll show you how to make a menu and navigation system that does what you want it to do. We’ll look at the page, header, footer, and sidebar templates and see how they work together, and see how to make new sidebars for your menus. After this session, you’ll understand what WordPress is really doing when it puts together your pages, menus, headers, and footers.

THIS TALK IS PART OF A SERIES…

Part 1 – WordPress: Downloading, Installing, and Getting Started

Part 2 - WordPress: Introduction to Features and Options

Part 3 - WordPress: Customizing Your Menus and Navigation (THIS TALK)

 

 

 

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WordPress: Introduction to Features and Options

September 23, 2011 By Leave a Comment

Speaker : Reed Gustow

Date : Saturday October 1, 2011 — 2pm

Room : Tuttleman 401 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required  & Beginner: Basic Knowledge of New Media and Limited Experience

[Assumption: attendees have WordPress installed, either on a local computer or on a hosting service.]

In this session, I’ll show you how to use the many features and configuration options of WordPress. We’ll go over Themes, Users, Settings, Posts, Pages, and Plugins. Among many other things, you’ll learn how to set your own header image and background, install plugins that greatly extend the basic functionality, find a theme that suits your needs and control how comments are handled. Did you know that you can write blog posts in advance and have them published automatically at a date and time you specify? (Great for when you’re on vacation!) After this session, you’ll know how to get the most from your WordPress blog.

THIS TALK IS PART OF A SERIES…

Part 1 - WordPress: Downloading, Installing, and Getting Started

Part 2 - WordPress: Introduction to Features and Options (THIS TALK)

Part 3 - WordPress: Customizing Your Menus and Navigation

Filed Under: Sessions 2011, Social Tagged With: , ,

WordPress: Downloading, Installing, and Getting Started

September 23, 2011 By Leave a Comment

Speaker : Reed Gustow

Date : Saturday October 1, 2011 — 1pm

Room : Tuttleman 401 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required  & Beginner: Basic Knowledge of New Media and Limited Experience

Want to try WordPress, but you’re not sure how to get started? I’ll show you how to download this free, powerful blogging and website development program, install it both on your own computer and on a hosted internet site, and begin to build your own blog and website! You’ll learn about using XAMPP or MAMP to “host” your website on your own computer, so that you can work on it while only you can see it.  (You won’t even need an internet connection – work on your site anywhere!) What’s the difference between what you get from WordPress.com and WordPress.org? I’ll explain that too! After this session, you’ll be ready to dig into WordPress and learn how to use its many features.

THIS TALK IS PART OF A SERIES…

Part 1 - WordPress: Downloading, Installing, and Getting Started (THIS TALK)

Part 2 - WordPress: Introduction to Features and Options

Part 3 - WordPress: Customizing Your Menus and Navigation

Filed Under: Sessions 2011, Social Tagged With: , ,
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