2011 Speaker : Andy Goldenberg

Andy Goldenberg challenges growth-oriented companies to stand out—positioning them to attract more of the customers they want, and to pursue opportunities with more focus, more tools, and more confidence. In 2008, he formed Brandlift, a boutique brand strategy and communications agency, to fill the void created by businesses’ widespread failure to differentiate themselves. (Is “We Love Our Customers” really unique? Or motivating?) Andy’s known for delivering “creative capital”—purposeful communications programs that balance strategic thinking with imaginative and artistic expression. Prior to Brandlift, he spent 14 years leading the marketing of a fast-growing telecom company, taking on the industry’s “big three” and guiding the corporate brand through no less than four mergers and a Chapter 11 reorganization. His work has earned recognition on local and national levels, including the American Business Awards and Sales Excellence Awards.