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Sessions
This is the PodCamp Philly's tentative schedule as of September 1, 2008. All sessions are subject to change up to the day of the event. If you've volunteered to lead a session and it's not posted, please contact Whitney at: ldpodcast [at] gmail [dot] com. If you click on the icon above, you'll see a spreadsheet of the schedule, showing dates and times for all the sessions.
Below are some brief explanations of some of what you will find on the schedule. If you don't see a subject that you're interested, put it together yourself! After all, this is PodCamp. If you'd like to volunteer to lead a session on a subject of your choosing, please contact Whitney Hoffman at: ldpodcast [at] gmail [dot]com.
Looking for the Event Guide? Click here.
| Title | Description | Session Leader (s) |
| Turning Buzz Into Business for B2B | Chris examines and discusses the sue of social media strategies and funnels, demostrating powerful techniques to create relationships and increase business | Chris Penn |
| New Media Marketing | How to use new media to spread the word, including the four stages of new media participation & engagement, basic metrics and the creation of a value proposition. | Chris Penn |
| Getting the Most Out of PodCamp (and any other social media event you'll ever attend) | New to PodCamp & Social Media? Linda Mills will give you a primer on how to get the most out of your experience. | Linda Mills |
| Viral Marketing: Strategy, Implementation, Results | A discussion-based session covering beginning viral video strategy, definitions, seeding tips, tracking tips and results to expect. A sizable Q&A session. | Brennan White |
| SEO for Non-profits: Effective Online Outreach | Organic Search Engine Optimization is an ideal tool to help non-profit organizations to get more clients, members and donors. Basic concepts and steps to get started and drive results will be discussed. | Sura Hart |
| The Ten Hottest Strategies in New Media Marketing | This presentation will cover the leading strategies to build your personal brand and promote your business using New Media Channels. | Jay Berkowitz |
| Cordon Bleu: Taking the blue ribbon with your audience | Production methods can produce compelling content and engage your audience. Mark will provide examples of how he creates a killer podcast using his own, unique production style. | Mark Blevis |
| Taking Your Production to the Bank | The most effective ways to monetize your blog or podcast. | Mark Blevis |
| How to Grab Loyal Listeners | How to use stories, engage emotions to excite your listeners and prevent your podcast from being booorrrrrrriiiiiiiiiinnnnnnnnnngggggg. | Lisa B. Marshall |
| Philly Tech Guys Live Podcast | Mike Smith - Mike Tech Show (http://miketechshow.com), Paul Muller - The Caffination Podcast (http://www.caffination.com), Steve Cherubino - Podnutz (http://podnutz.com) and Keith Albright - Mind of Root (http://mindofroot.com) record live. |
Multiple |
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Audio Production 101 |
Tips on getting the best sound for your podcast, such as: microphone selection, setting up a home studio, etc... Bring your own experiences to share with others to make everyone's show better. | Matthew Ebel |
| Business Development & Social Media | How to effectively sell new media, our experience and ourselves to supervisors, internal clients and sponsors. A discussion that will provide practical, real-world sales tactics and principals that can be implemented immediately and easily. | Warren Zenna |
| Experimenting with Podcasting for Non Profits and Arts Organizations | Format selection is critical to ensure your podcast is in alignment with the organization's mission. This discussion will cover points that must be considered and how to improve the likelihood of success. | Andrew Jankowich |
| Blogging and the 1st Amendment |
A conversation that will provide an overview of the law regarding liability for defamation on the Internet, how to avoid problems and the reconsideration of shield laws. | Jennifer A. Klear |
| Social Media Optimization | What is it? and why it matters. Plenty of tips on linkbaiting, social bookmarking and use of social media press releases to maximize the "bang" for your social media "buck." | Sri Nagubandi, Nataliya Yakushev |
| How to use social media for business AND be a real person | Maintaining authenticity in social media and business is critical. This session will cover the ethics of social media and shed light on "the dark side" like: landgrabbing in new communities, astroturfing and brandjacking. No, No, and NO! | Annie Heckenberger |
| Podcasting with Audacity | How to use free tools on the web to produce your podcast with a focus on Audacity to record, edit and produce your podcast. Basic to advanced techniques will be covered. | Alan Chaess |
| SEO 101 SearchCamp |
Learn the basics of search engine optimization (SEO). From title tags to good content, this session is designed to give you the quick, high level, "101" basics you'll need to understand SEO. | Wil Reynolds |
| Blended Search SearchCamp Intermediate |
What the heck is it? Well, things are changing and this sessions goes over the changes with blended search and how websites are affected. | Giovanni Galucci |
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Keyword Research SearchCamp |
How do you decide what keywords are good to market and optimize for? Do I go for short term goals, or long term return? Business names or general search tearms. This sessions is designed to go over keyword research and some tools you can use. | Greg Meyers |
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SEM on a ShoeString |
Have limited funds to run a huge marketing campaign. This session is designed for the small business owner in mind. Tips and strategies for businesses with a budget on how to be successful in online marketing. | Beth Harte |
| PPC 101 | Pay Per Click marketing is the fast way to get your website into the search engines. This session is designed to give you a basic overall feel for how to launch a quick campaign in Google, Yahoo & MSN. | Greg Meyers |
| Video & Podcast Optimization for Search SearchCamp Advance |
So you've got a podcast, or some video, now what? This sessions helps podcasters, vodcasters and video producers get the most out of the digital data for better searchability. | Shannon "Beau" Hall |
| Corporate Blogging SearchCamp Advanced Track |
Should your CEO Blog? Should your corporate executives blog? What should you blog about? How often should you blog? Debbie Weil, author of the corporate blogging book discusses the ins and outs of blogging for corporations. | Debbie Wiel |
| Social Media & PR Search Camp Advanced Track |
Social Media is just like Public Relations right? Wrong! Social Media is a totally different channel of communication and must be approached cautiously. This session is designed to help PR companies, and Marketing departments understand why Social Media isn't just another place to dump a press release. | Geoff Livingston |
| Social Media 101 Search Camp |
Social Media is the newest buzz word in the online world. From forums to networking sites, being active in the social media world is a must to succeed in online marketing. This session goes over the basics do's and don'ts with Social Media. | Li Evans |
| Feeds: They Aren't Just for Blogs Anymore! Search Camp Intermediate |
Feeds aren't just for blogs! Data feeds can be very useful to get specific information out to websites and search engines to promote products, services and even just companies and brands. This session is designed to go over the different kinds of feeds that can benefit different situations. | Brian Cosgrove |
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How to Avoid Search Firm Rip-Offs |
Has a search company promised you a top ten ranking, or a number one ranking in Google? Wil Reylnolds offers tips on finding an reputable Search firm by offering tips on what to look when outsourcing your SEO and PPC. | Wil Reynolds |
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Why Flash Sites Aren't Good For Search & Usability |
Google can read Flash now, that's great, right!? Hold your horses there bucko! Usability expert Kim Krause Berg discusses the hows, whys and why nots of using flash with your websites, and how to get the most out of flash if you decide you want to use it. | Kim Krause Berg |
| The Basics of PR for the Web Search Camp |
Public Relations has to rely more and more on the web these days to get the message out. This sessions is designed to go over the basics of public relations when it meets the online marketing world and how to optimize public relations information for the search engines. | Beth Harte |
| B2B Site Clinic | Have a B@B site? Having issues with ranking, conversions, or other things? We'll look at 2 attendee sites and tgive feeback on how to improve the site. To Enter: Email your name, site's URL and the issues you're facing by September 1st to siteclinic [at] searchcampphilly [dot] com, with the subject "B2B Site Clinic". Note: You must be attending PodCamp / SearchCamp |
Greg Meyers & Brian Cosgrove - Michael Abolofia & Kim Krause Berg |
| Linkbuilding SearchCamp Advanced |
You've heard that linking is what its all about in ranking in the search engines. That is partially true, its one piece of the big puzzle, but it's a big piece. This session goes over some linking basics - dos and don'ts so you don't jeporadize your site and its online marketing efforts. | Michael Abolofia |
| Blog Clinic SearchCamp Basic & Advanced |
Have a blog with problems. We'll select two attendee blogs to review and offer tips on optimizing, promotion and community building. To Enter: Email your name, blog URL and the problems you're facing by September 1st to siteclinic [at] searchcampphilly [dot] com, with the subject "Blog Site" Clinic. Note: You must be attending PodCamp / SearchCamp |
Brian Cosgrove - Geoff Livingston & Li Evans |
| Analyltics 101 SearchCamp |
How the heck do I know if my campaigns in SEO, PPC and even Social Media are doing any good? Anayltics can help you decide what's succeeding and what's failing and where to put your marketing dollars. This session is designed to go over the basics of analytics to help measure online success. | Brian Cosgrove |
| Small Business Site Clinic SearchCamp Intermediate |
Are you a small business and have a website with problems? Ranking, conversions, or other things? Two sites from attending businesses will get the "once-over" and recommendations will be made on how to improve the site.This session will look at 2 Small Business websites and the panelists will give feeback on how to improve the site. To Enter: Email your name, blog URL and the problems you're facing by September 1st to siteclinic [at] searchcampphilly [dot] com, with the subject "SMB Site Clinic". Note: You must be attending PodCamp / SearchCamp | Beau Hall |
| Building Communities SearchCamp Advanced Track |
How in the world do blogs get thousands of subscribers? How do forums sign up hundreds of new users a day? How do Twitterers end up with over a thousand followers? It's all about building communities. This session highlights some easy tips and strategies you can implement to build your own community. | Kim Krause Berg |
| Monetizing Your Blog SearchCamp |
You've got a blog and you want to know now, how to make money off of it? Google's Adsense Network, Affiliate Marketing, what do you choose? This sessions goes over the different types of programs you can use to monetize your blog, if you aren't blogging to promote your company. | Michael Abolofia |
| Usability 101 SearchCamp |
Is your website usable? Can visitors find things easily? How many clicks does it take to order something? Is your site in Flash? This session is designed to show attendees the basics of usability when it comes to building websites and its direct connection to SEO. | Kim Krause Berg |
| Local Search SearchCamp Intermediate |
You're a local small business to Philly, you don't cater to a national or global market, how can you take advantage of search? Simple! Work with local search. This session is designed to give local small business owners some quick, high level strategies to get their businesses up and running in the local search engines. | Simon Heseltine |
| SEO vs PPC vs Social Media SearchCamp Advanced |
You're a local small business, you don't cater to a national or global market, how can you take advantage of search? Simple! Work with local search. This session is designed to give local small business owners some quick, high level strategies to get their businesses up and running in the local search engines. | Greg Meyers, Wil Reynolds & Li Evans |
| Website Architecture SearchCamp Advanced |
Is your website search engine spider friendly? Do you have "spider traps" somewhere within your site that scares the spiders away? Do you have data redudancy issues? How about too many parameters in your URLs? This is all website architecture and this sessions gives you some great strategies for ensuring you've got the right architecture for your search marketing efforts. | Chris Phillips |
| Affiliates 10 SearchCamp |
Just what the heck is Affiliate Marketing and how do I do it, or get involved? This session answers those questions, going over both the "Being and Affiliate" and "Running an Affiliate Program" views. | Donna McCarthy |
| Offine & Online Convergence SearchCamp Intermediate |
Your PR department is doing a whole bunch of offline marketing. Your Marketing department is making some really cool commercials and print ads. People are going online and looking up some buzzwords from these offline efforts -but find nothing - or worse, they find your competitor. This sessions is designed to go over how to make online and offline marketing work together. | Li Evans |
| Linkbait Through Content Building SearchCamp Advanced |
How do you create great linkbait? Through building great content first. This session will walk you through how to build great content that ends up producing some great linkbait for your site | Eric Hebert |
| Is Email Marketing Dead? SearchCamp Advanced |
Think email marketing is dead? You might be surprised! This sessions goes over why effective and honest email marketing campaigns aren't landing in the spam bin and are converting at some phenominal rates. | Geoff Livingston |
| Blogging for Business SearchCamp |
Wondering if your business should start a blog? Thinking a blog can drive more traffic to your website, and thereby more business? This sessions discusses what companies should be looking at when it comes to starting a blog, just for business sake. | Geoff Livingston |
| Brand & Reputation Management SearchCamp Intermediate Track |
Walmart, Microsoft, Sony, Comcast... all of these big brand have had brand and reputation management issues online. This session goes over some tips and strategies for monitoring your repuation and keeping the neative to a minimum online. | Beth Harte & Li Evans |
| Social News, Bookmarking & Search Search Camp Advanced |
Digg, Delicious, Reddit and Mixx, what are they all about and how do they affect search? This sessions gives you the basics of social news sites and social bookmarking sites and their importance to search marketing, not to mention branding and linking. | Simon Heseltine |
| Search's Past, Present & Future SearchCamp Advanced |
An overview and discussion of where search has come and where its going. Kevin's one of the leading minds in search and head of the global search marketing conference Search Engine Strategies, and has knowledge from a global perspective local marketers can use in their own businesses here in Philly. | Kevin Ryan |
| Free SEM Tools SearchCamp |
You've heard of this tool, or that tool, that's suppose to be the holy grail of search, right? Well in this session, common, easy to use search marketing tools are discussed with tips on how to get the best use out of them. | Brian Cosgrove |
| Twitter & Plurk: MicroBlogging to the Extreme SearchCamp Advanced |
Twitter, Plurk... what the heck?! Wondering what all these are? Its called Microblogging and its taking the search and social media industries by storm. This session is designed to go over the basics of these Web 2.0 technologies and how marketers can effectively leverage them in their online marketing campaigns. | Geoff Livingston |
| How Do Search Engine Spiders work? SearchCamp Advanced |
How do the spiders/crawlers from the search engines crawl your website? How do they know what to look for, when to come back. What are the common blockades and trip-ups that the crawlers have when they come to websites. Learn all about the spiders/crawlers during this session. | Giovanni Gallucci |
| Conversion 10 SearchCamp |
You've gotten the visitors to your site, now what?! They're going to buy right? Not necessarily, in most cases they click away or hit the back button. This session is designed to go over some basic conversion strategies for websites, to increase conversion rates. | Alex Cohen |
| Entrepenaur Site Clinic SearchCamp Intermediate |
Are you an entrepreneur? Just kicking off your website? Wondering what you have to do to be found in the search engines? This session will look at 2 Entrepeneur websites and the panelists will give feeback on how to improve them. site. To Enter: Email your name, and site URL by September 1st to siteclinic [at] searchcampphilly [dot] com, with the subject "ENT Site Clinic". Note: You must be attending PodCamp / SearchCamp |
Brian Cosgrove & Simon Heseltine |
| SEM for Non-Profits SearchCamp Advanced |
Are you a non-profit organization and looking for help with your online marketing strategies? This sessions is lead by non-profit search marketing expert Greg Meyers who will gives some tips and strategies non-profits can utilize in both SEO and PPC campaigns. | Greg Meyers |
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