February 22, 2012

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Google+ Live Hangout

September 23, 2011 By Leave a Comment

Speaker :  Lynette Young

Date : Sunday October 2, 2011 — 11am

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

We are going to host a live Google+ Hangout with the rest of the world! This session will show you hands-on:

  • A 10 person video chat in Google+
  • Hardware requirements for optimal Hangout experience
  • How to create, share, and collaborate with Google Docs inside a Hangout
  • Screenshare
  • Tips for both personal and professional / business use covered!
Filed Under: Sessions 2011, Social Tagged With: , , ,

Google+ For People & Professionals

September 23, 2011 By Leave a Comment

Speaker :  Lynette Young

Date : Sunday October 2, 2011 — 10am

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

With Google+ becoming a major social networking platform within weeks of its ‘field release’, there is no longer any question that the social web is here to stay. No one knows exactly which direction it is heading, but by getting in and getting comfortable now you will have an advantage for when the floodgates open!

The Google+ for People & Professional session will provide tips and tricks that you can use to make the most of Google+ features such as Profiles, Hangouts, Circles and Sparks. The Google+ for People & Professional will primarily focus on content generation, social media strategy and tactics, and show ways you can interact with others and provide value without alienating your followers.

Filed Under: Sessions 2011, Social Tagged With: , , , , ,

Cool Tricks and Tips for Video Podcasts

September 23, 2011 By Leave a Comment

Speaker : Steve Lubetkin

Date : Sunday October 2, 2011 — 2pm

Room : Tuttleman 400 A/B

Track : Podcasting

Level : Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

Attendees will learn some cool tips and tricks for enhancing their video podcasts from PodcastSteve, including multi camera editing, lower thirds, synching external audio, and integrating slide presentations in a video easily — that can actually be read on the screen.

Filed Under: Podcasting, Sessions 2011 Tagged With: ,

Podcasting – Then and Now

September 23, 2011 By Leave a Comment

Speaker : Whitney Hoffman

Date : Sunday October 1, 2011 — 2pm

Room : Tuttleman 401 A/B

Track : Podcasting

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

Podcasting has had an interesting history – from bleeding edge only 6 years ago, to mainstream.  We’ll discuss a bit of where podcasting has been, where it’s headed, and talk together about how it continus to morph as one of the many forms of new and social media on the web.

Filed Under: Podcasting, Sessions 2011 Tagged With: , , ,

Business 101 for Entrepreneurs

September 23, 2011 By Leave a Comment

Speaker : Whitney Hoffman

Date : Sunday October 1, 2011 — 1pm

Room : Tuttleman 401 A/B

Track : General Interest

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

Lots of people with blogs, podcasts and freelance gigs have similar business questions, ranging from “Do I need to incorporate?” “What Should I Charge?”  to “Do I need a business license?” and more.  Whitney Hoffman, attorney and CEO of Hoffman Digital Media will help you navigate these questions and more, and answer any question syou may have about starting your own business.

Filed Under: General, Sessions 2011 Tagged With: , ,

The Social Media Career Track: Getting Hired as a Social Media Professional

September 23, 2011 By Leave a Comment

Speaker : Mayra Ruiz-McPherson (NOT CONFIRMED)

Date : Saturday October 1, 2011 — 3pm

Room : Tuttleman 407 A/B

Track : General Interest

Level : Intermediate: Significant knowledge

Want to make a career transition into the social media track? Want to increase your chances of getting noticed as a social media professional worthy of being hired? And how about using social media tools for job searching and career-related communications? This session is geared to working professionals seeking to make a career transition into a social media role. The speaker will cover tips and advice for preparing resumes, responding to cover letters and reading between the lines of social media job descriptions to better prepare candidates as they seek to land a social media role within an organization.

Filed Under: General, Sessions 2011 Tagged With:

Content Strategies for Twitter and Facebook

September 23, 2011 By Leave a Comment

Speaker : Mayra Ruiz-McPherson (NOT CONFIRMED)

Date : Saturday October 1, 2011 — 2pm

Room : Tuttleman 407 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Intermediate: Significant knowledge

Do you manage client Facebook pages or Twitter feeds? Or do you oversee content curation and sharing on social media on behalf of your employer? For those who tend to stare at their Facebook feed or Twitter account and not know what to share or how often to share, etc. then this session is just for you! The instructor will outline how to best identify a “content sharing strategy” to augment (any) existing communications taking place. The goal of the session will be to provide attendees with new resources, ideas and tips on how to create and re-purpose content for consistent sharing on Twitter and Facebook in support of marketing, PR and overall outbound communications for business.

Filed Under: Sessions 2011, Social Tagged With:

Understanding and Using Audacity

September 23, 2011 By Leave a Comment

Speaker : Alan Chaess

Date : Sunday October 2, 2011 — 11am & 1pm

Room : Tuttleman 105

Track : Podcasting

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

Audacity is a great (and free) audio editing application (available for Windows, Mac and Linux) popular among podcasters. Come learn how to use it from the basics to the advance use.

Filed Under: Podcasting, Sessions 2011 Tagged With: , , ,

Digital Media & Multicultural Marketing: 10 Lessons in a Diverse, Digital World

September 23, 2011 By Leave a Comment

Speaker : Ben Grossman

Date : Saturday October 1, 2011 — 1pm

Room : Tuttleman 407 A/B

Track : Internet Marketing (SEO, SMO, affiliate, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

With the proliferation of digital media came the rise of the digital divide: the gap between those who access technology frequently and intensely and those who don’t or can’t. But what role, if any, does the digital divide play when it comes to multicultural marketing? Would you be surprised if socio-economically challenged groups led smartphone adoption? How should marketers navigate the increasingly diverse, digital world where minorities might make up the majority of users of new technologies? This session will be a crash course in understanding the multicultural market and how to leverage digital media to reach it.

Filed Under: Internet Marketing, Sessions 2011 Tagged With: , ,

The Impact of KLOUT on Businesses and Brands

September 23, 2011 By Leave a Comment

Speaker : Shadeed Eleaser

Date : Saturday October 1, 2011 — 10am

Room : Tuttleman 407 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

KLOUT.com has positioned itself to be the standard that all businesses, brands, and tastemakers will be judged by in terms of factoring online relevance. In this Podcamp Philly session the following will be discussed:

  • Explain what Klout is, its importance today and foreshadow its future growth
  • Discuss recent events that illustrate Klout’s rapidly growing impact
  • Describe some ways that tastemakers are leveraging Klout’s Perks Program.
  • Describe Klout Topics Pages and its future usage
  • Deliver a few bold predictions on Klout’s future influence
  • Provide best practices for setting up and maintaining a healthy Klout score

Filed Under: Sessions 2011, Social Tagged With: , , ,
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