February 22, 2012

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Links as Language – How to Write in Three Dimensions

September 27, 2011 By Leave a Comment

Speaker : David Dylan Thomas

Date : Saturday October 1, 2011 — 11am

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required,  Beginner: Basic knowledge and limited practical experience

They’re the most basic technology on the web, but we underestimate just how much links are changing the way we read and write. Links give writers a way to play with reader expectations and give readers a way to turn the act of reading into a form of gameplay. We’ll discuss how links actually create meaning, how to use them as an artful writing tool, and how all of this is changing the very nature of knowledge in the 21st century. You can read excerpts from this talk at http://www.daviddylanthomas.com/category/links-as-language/.

This session will answer…

  1. How can you use links to make your writing more engaging?
  2. How are links turning the web into a text-based gamespace?
  3. What are the best/worst practices for using hyperlinks?
  4. What new technologies threaten the future of hyperlinks?
  5. How are links enabling a fundamental shift in how we define knowledge?

Level: Newbie/Beginner

Track: Social (Blogging)

Filed Under: Sessions 2011, Social Tagged With: ,

Google+ Live Hangout

September 23, 2011 By Leave a Comment

Speaker :  Lynette Young

Date : Sunday October 2, 2011 — 11am

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

We are going to host a live Google+ Hangout with the rest of the world! This session will show you hands-on:

  • A 10 person video chat in Google+
  • Hardware requirements for optimal Hangout experience
  • How to create, share, and collaborate with Google Docs inside a Hangout
  • Screenshare
  • Tips for both personal and professional / business use covered!
Filed Under: Sessions 2011, Social Tagged With: , , ,

Google+ For People & Professionals

September 23, 2011 By Leave a Comment

Speaker :  Lynette Young

Date : Sunday October 2, 2011 — 10am

Room : Tuttleman 400 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

With Google+ becoming a major social networking platform within weeks of its ‘field release’, there is no longer any question that the social web is here to stay. No one knows exactly which direction it is heading, but by getting in and getting comfortable now you will have an advantage for when the floodgates open!

The Google+ for People & Professional session will provide tips and tricks that you can use to make the most of Google+ features such as Profiles, Hangouts, Circles and Sparks. The Google+ for People & Professional will primarily focus on content generation, social media strategy and tactics, and show ways you can interact with others and provide value without alienating your followers.

Filed Under: Sessions 2011, Social Tagged With: , , , , ,

Podcasting – Then and Now

September 23, 2011 By Leave a Comment

Speaker : Whitney Hoffman

Date : Sunday October 1, 2011 — 2pm

Room : Tuttleman 401 A/B

Track : Podcasting

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

Podcasting has had an interesting history – from bleeding edge only 6 years ago, to mainstream.  We’ll discuss a bit of where podcasting has been, where it’s headed, and talk together about how it continus to morph as one of the many forms of new and social media on the web.

Filed Under: Podcasting, Sessions 2011 Tagged With: , , ,

Business 101 for Entrepreneurs

September 23, 2011 By Leave a Comment

Speaker : Whitney Hoffman

Date : Sunday October 1, 2011 — 1pm

Room : Tuttleman 401 A/B

Track : General Interest

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

Lots of people with blogs, podcasts and freelance gigs have similar business questions, ranging from “Do I need to incorporate?” “What Should I Charge?”  to “Do I need a business license?” and more.  Whitney Hoffman, attorney and CEO of Hoffman Digital Media will help you navigate these questions and more, and answer any question syou may have about starting your own business.

Filed Under: General, Sessions 2011 Tagged With: , ,

Understanding and Using Audacity

September 23, 2011 By Leave a Comment

Speaker : Alan Chaess

Date : Sunday October 2, 2011 — 11am & 1pm

Room : Tuttleman 105

Track : Podcasting

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

Audacity is a great (and free) audio editing application (available for Windows, Mac and Linux) popular among podcasters. Come learn how to use it from the basics to the advance use.

Filed Under: Podcasting, Sessions 2011 Tagged With: , , ,

Digital Media & Multicultural Marketing: 10 Lessons in a Diverse, Digital World

September 23, 2011 By Leave a Comment

Speaker : Ben Grossman

Date : Saturday October 1, 2011 — 1pm

Room : Tuttleman 407 A/B

Track : Internet Marketing (SEO, SMO, affiliate, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

With the proliferation of digital media came the rise of the digital divide: the gap between those who access technology frequently and intensely and those who don’t or can’t. But what role, if any, does the digital divide play when it comes to multicultural marketing? Would you be surprised if socio-economically challenged groups led smartphone adoption? How should marketers navigate the increasingly diverse, digital world where minorities might make up the majority of users of new technologies? This session will be a crash course in understanding the multicultural market and how to leverage digital media to reach it.

Filed Under: Internet Marketing, Sessions 2011 Tagged With: , ,

The State of Music in the Social Internet

September 23, 2011 By 1 Comment

Speaker : Rob Usdin

Date : Saturday October 1, 2011 — 11am

Room : Tuttleman 407 A/B

Track : General Interest

Level : Newbie : NO experience required

What is the state of digital music and how it relates to the social media world? With new sites like Turntable.FM and Rolling.FM popping up, along with Spotify and Apple’s iCloud – where is music going? Are independent bands going to have trouble, or are they benefitting from new ways to share music? How do these new services affect podcasting? Are podcasters going to venture into these new areas?

Filed Under: General, Sessions 2011 Tagged With: ,

The Impact of KLOUT on Businesses and Brands

September 23, 2011 By Leave a Comment

Speaker : Shadeed Eleaser

Date : Saturday October 1, 2011 — 10am

Room : Tuttleman 407 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge

KLOUT.com has positioned itself to be the standard that all businesses, brands, and tastemakers will be judged by in terms of factoring online relevance. In this Podcamp Philly session the following will be discussed:

  • Explain what Klout is, its importance today and foreshadow its future growth
  • Discuss recent events that illustrate Klout’s rapidly growing impact
  • Describe some ways that tastemakers are leveraging Klout’s Perks Program.
  • Describe Klout Topics Pages and its future usage
  • Deliver a few bold predictions on Klout’s future influence
  • Provide best practices for setting up and maintaining a healthy Klout score

Filed Under: Sessions 2011, Social Tagged With: , , ,

The Overlooked Overlaps: Lessons Shared Between Bloggers and Marketers

September 23, 2011 By Leave a Comment

Speaker : Christopher Stemborowski (NOT CONFIRMED)

Date : Saturday October 1, 2011 — 10am

Room : Tuttleman 403 A/B

Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)

Level : Newbie : NO experience required, Beginner: Basic knowledge and limited practical experience, Intermediate: Significant knowledge, Advanced: Technical and practical proficiency

This session will be a chance to explore what best practices and tips from the blogger community can impact brands and how they market themselves through social media. We will also examine tactics and strategies from the marketing community that bloggers can benefit from. While these two communities have many shared lessons already, some key opportunities to learn from each other are going unrealized. This session will highlight these areas. Perspectives and case studies from the blogging and marketing communities will feature in this session, which serve as an opportunity to chronicle and share important overlaps that may be going overlooked.

Filed Under: Sessions 2011, Social Tagged With: , , ,
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